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Public Opinion Summaries and Other Secondary Research

Secondary research refers to identifying, compiling, organizing, and/or synthesizing existing data or information. It does not involve generating new data through interviews, self-administered surveys, or qualitative research. A public opinion summary is one variety of secondary research, but it can involve compiling other types of information too.

Public Opinion Summaries

Do you need to know how people feel or what they believe about a current issue or subject, political candidate, or proposed policy? Would you like to know what the trend has been over time or how different groups in the population compare in their views? With the growth of opinion databases and archives, much information from public opinion polls is retained and available. Some of it is free; other results can be obtained only through paid subscription.

Groeneman Research and Consulting has used most major institutional sources of public opinion findings to prepare customized summaries and analyses for clients. This service includes more than simply accessing and organizing the raw data. Our summaries offer a thoughtful, interpretive synthesis as well - a clearly written analysis of the numbers that provides a comprehensive understanding informed by doctoral-level education in public opinion research.

Other Secondary Research

In this age of information abundance, the number of new or expanded sources increases each day. Counting just traditional sources - let alone what's available on the Internet - it is easy to feel overwhelmed when a project calls for quick familiarization with some new area, refreshing one's knowledge or getting "up to speed" in some specialized content area related to an existing or proposed research project.

Using the Internet as well as the myriad specialized resources around Washington in government, universities, the "independent sector" and the private sector, GR&C can help. We have conducted secondary research for 20 years, often to provide background, context, or perspective in support of primary consumer or policy research.

Sometimes, simply knowing who to call upon is the key to unlocking the information or advice sought. GR&C has built an extensive network of contacts spanning many issues, industries, and policy areas. GR&C is well-equipped to assist you with secondary research by performing thorough information searches and highly professional literature reviews.