Prior to the launch of GR&C, Sid Groeneman was an Account Group Manager with the metro Washington, DC office of Market Facts (now Synovate), an international marketing research company specializing in survey studies. While at Market Facts, he directed more than 120 research projects for government clients, Fortune 500 companies, trade/professional associations, membership organizations and philanthropies, academics and university-based research institutes, media companies, consulting firms, public relations and advertising agencies, and law firms. He has a Ph.D. in Political Science from the University of Minnesota.
Areas of Specialization
- Program evaluation
- Management consulting: personnel/employee surveys
- Customer/Patient satisfaction measurement
- Surveys of church/synagogue congregations
- Market/Audience segmentation
- Financial services research
- Membership surveys
- Public/consumer health and safety
- Organizational image and need assessment
- Communications/concept testing and assessment
- Philanthropy, volunteerism, non-profit sector
- Polling on international and foreign policy
- Research for Jewish organizations
- Litigation support surveys